Chocolate! Also known as Love, Relief, Joy…

Chocolate! Also known as Love, Relief, Joy…

If you do not enjoy a piece of chocolate you really missed an ancient flavour of God’s gift…

History of Chocolate

The history of chocolate are often traced to the traditional Mayans and even earlier to the traditional Olmecs of southern Mexico. The Mayan written history mentions chocolate drinks getting used in celebrations and to finalize important transactions. The word chocolates give us images of sweet candy bars and colourful truffles, but the chocolate of today is not like the chocolate of the past. 

Chocolate as currency!

The Aztecs (a nomadic tribe in northern Mexico) took chocolate admiration to another level. They believed cacao was given to them by their gods. Even though they consumed chocolate they also used cacao beans as currency to buy food and other goods. In Aztec culture, cacao beans were considered more valuable than gold.

Chocolate Today

Today, chocolate would be considered a creamy treat for kids. It has been a source of strength and wellness for thousands of years. Chocolate is available to drink, but is more often enjoyed as edible and also used in desserts and baked foods. It is hard to say that an average chocolate bar isn’t considered healthy, dark chocolate has earned its place as a heart-healthy, antioxidant-rich treat.

Are you more health-conscious?

It's has been said that consuming chocolate would

· Increase blood flow and reducing blood pressure

· Reduce the biomarkers of inflammation

· Have overall positive changes in cholesterol levels

· Improving skin elasticity

· Positive changes in mood and feeling of calmness

· Increased oxygenation during exercise if taken pre-workout.

It can be a part of our healthy diet (Recommended Dietary Allowances (RDAs).

A lover of chocolate would always find out excuses to consume it. As I do…

Some hate me too...

It is hard to accept that it has got some health-related issues. It is not the chocolate but the artificial sugar added along with it causes health-related issues. Some of the predominant negative comments are as follows….

High Calories − Chocolate is full of calories. A 1.55-ounce bar of milk chocolate contains 235 calories.

High in sugar content − the rich flavour of chocolate was made up of the high sugar content. A normal serving of chocolate bar contains 22.66 grams of sugar.

Affects tooth – too much Consumption of chocolate would increase tooth decay. Tooth cavities in kids are mainly due to the consumption of chocolates.

Lack of Minerals and Vitamins –it was argued that some bacteria in the body would work with chocolate and would reduce mineral intake. Chocolate just provides 8% of the daily suggested intake of calcium and 2% of iron intake

Although chocolate is safe in moderate amounts for children, you shouldn't give chocolate or any other caffeine product to toddlers under the age of 2 years. You may want to avoid offering chocolate if your toddler has a milk allergy or is lactose intolerant.

There nothing do or die effect in consuming chocolate. I love chocolate because my loved ones once liked it. Enjoying and sharing a chocolate bar is like sharing my love and concern. As it says an apple a day will keep the doctor away, I say a bar of chocolate in a week would keep your love and concern awake. Love chocolate and don’t hesitate to share. 

Happy chocolate day…

Consumer is the King but in Reality is He?

"Happy customers are your biggest advocates and can become your most successful sales team."                                                                                                                                                Lisa Masiello

Consumer is the King but in Reality is He?

Consumer is the one who is able to buy and has the willingness to buy. He buys things acceding to his taste and preference. In reality, his preference is made by the influence of advertisement. Actually, consumer preference is in a way hijacked by the advertisement. The advertisement alters consumer preference in a way.

Consumer changes his demand for various goods and service in accidence with changes in fashion and the pressure of advertisements by the manufacturers and sellers of different products.

Advertisements for goods are repeated several times so that consumers are convinced about their superior quality. When advertisements are able to alter the consumer preference the producer makes a hold.

Is an Advertisement Exposing The Reality?

Market preferences are shaped collectively by individual tastes and preferences. It is the sum of all individual preferences for various goods and services. These patterns are partly shaped by culture and partly implanted by information and knowledge about the products and services.

Product differentiation and branding are the two important methods used by the producer to hijack consumer preference. Branding is like opium once attracted to it will swallow your preference.

Does Consumer Have a Preference?

Theoretically speaking consumer preference is defined based on a common assumption is that if you buy more of one good (keeping purchases of the other goods constant) you will increase your satisfaction but by less proportionate. This is the assumption of “diminishing marginal utility.”

“Tastes” and “Preferences” are synonyms of “satisfaction” you get from a basket of goods and services. Consumer preferences are defined as the individual tastes and attachment towards a group of various goods and services in terms of marginal utility. This permits the consumer to rank his basket of goods and service according to the levels of utility gained from it. Consumer preferences are always independent of income and prices.

Does Money Buy Happiness?

A rational consumer seeks to gain maximum utility or satisfaction from spending his or her income. Money can buy happiness but it cannot make one satisfied.  Happiness is expressed in terms of money no one will be ever happy.  Even if one has an unlimited amount of money, he/she would not be satisfied with what has. Accruing money falsified the marginal utility theory.

In reality, not the consumer makes the demand but it was really made by the producer through branding or advertising. The consumer is not the king, he was made as a king in an imaginary world and it was enforced by the producer. It is high time to come up from the imaginary world, you are not the king you are made as a king to treat as slaves because the king won’t raise complaints.